It’s being reported that the media sharing giant will be removing indie artists of all genres from its site.
According to Forbes.com, some of your favorite videos may disappear forever from YouTube.
The site, which is owned by Google, has already signed licensing deals with most of the music industry’s major distributors, however, the independent labels are refusing the allegedly unfair deals that Google has set up for them.
With YouTube building up a paid subscription service, the indies are being faced with two options; sign the licensing deals or face being left of the service AND have your content removed from the site.
“While we wish that we had a 100% success rate, we understand that is is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience”, says Robert Kyncl, VP and Global Head of Business at YouTube.
The new service is alleged to be called MusicPass and is intended to change the way people use YouTube. Users will be able to download music just like Spotify, iTunes Radio, and Amazon’s recently added Prime Music.