What’s it like being the G.O.A.T? Continue reading
You can add another zero to Michael Jordan’s net worth.
According to Continue reading
Jordan earned an estimated $80 million last year from corporate partners Nike, Gatorade, Hanes, Upper Deck, 2K Sports, Presbyterian Healthcare and Five Star Fragrances. Other Jordan assets include six restaurants, a North Carolina car dealership, a motorsports team and his 80% stake in the Charlotte Bobcats.
The Jordan Brand, a division of Nike, is responsible for the vast majority of MJ’s earnings. Jordan partnered with Nike after being drafted by the Bulls out of North Carolina in 1984. The original five-year deal was worth $500,000 annually, plus royalties. The terms of Jordan’s current deal with Nike are a closely guarded secret, but royalties now generate more than $60 million annually for MJ, according to sources.
Nearly 30 years later, the brand is still a marketing juggernaut. It controlled 58% of the U.S. basketball shoe market in 2012, according to research firm SportsOneSource. The Jordan Brand’s parent, Nike, was second with a 34% share, while Adidas (5.5%), Reebok (1.6%) and Under Armour (0.6%) divvied up the leftovers.
Jordan was joined during a ceremony at halftime of their game against the Jazz on Saturday night by Mugsy Bogues, Rex Chapman, Dell Curry and Kelly Tripucka, who were among the players for the original Charlotte franchise between 1988 and 2002.
The club also announced that the team colors would resemble the teal and purple worn by the original franchise and that Hugo the Hornet would return as the mascot.
The logo features a hornet in a vertical position with piercing eyes, expanded wings, raised antenae and a pointed stinger that protrudes from a torso that includes a basketball in the design. “Charlotte Hornets” is emblazoned horizontally across the image.
“As we looked at the old logo, we realized we had to refresh it but respect the legacy that was here,” said Fred Whitfield, Charlotte’s chief operating officer. “There’s more fierceness in the face of this Hornet. And they are very protective of their territory, which is what we want this team to be about.
“We developed a logo that physically depicted the characteristics and DNA of the type of team we want on the court.”
The original Charlotte Hornets moved to New Orleans after the 2001-02 season but decided to change the franchise nickname to Pelicans, the state bird of Louisiana, starting this season. Charlotte was awarded an expansion franchise again in 2004, when they became the Bobcats.
It never fails.
People can’t seem to get enough of the Jordan brand.
Quietly somewhere in Charlotte his Airness is counting his money and puffing on a cigar.
Please excuse the sound quality.
He posted a series of sneaker designs to Instagram, including a few pictures of the OVO Stingray. Drake told the Portland crowd it was “one of the best days of my life.”
“Growing up, I’m sure we all idolized this guy, he goes by the name of Michael Jordan.”So today, I came to Portland and officially became inducted into the Team Jordan family.”
This morning, Jordan wrote on Twitter:
“He’s home. Welcome the newest member of #TeamJordan: @Drake”